Our First Pop-Up

Our First Pop-Up: A Dream in Motion

This week, we officially announced something I’ve dreamed about for a long time — Ortega’s first-ever pop-up.

For years, I’ve imagined bringing together my community, friends, and supporters under one roof. But if I’m being honest, I used to hold myself back from doing it. I’d look at big brands with huge activations, flawless visuals, massive collections, and I’d compare myself to them — forgetting that many of them are years ahead in their journey. That mindset made me feel like if I couldn’t do it “perfectly,” I shouldn’t do it at all.

But I’ve come to understand something important: I’m on my own path. I don’t need the biggest budget or the most polished production to create something meaningful. What matters is creating something real, something that brings people together — and that’s exactly what this pop-up is about.

Palm Beach – No Off Season is a celebration. It’s a summer moment for our friends, our family, and everyone enjoying life in South Florida right now. I still can’t believe we’ve pulled together some of the most beloved local brands to make this happen — true staples of the West Palm Beach and Palm Beach community.

We’ll have drinks from Celis, Brez, and Civil; bites by Lil Cake Club; music by our friend Brian — and of course, the release of our brand-new tees. It’s the start of something bigger for Ortega: more local, more connected, and deeply rooted in community.

I can't wait to see you all on July 26th at Celis Delray from 6–8 PM.
Good drinks, good bites, good garments — and even better energy.

Stay growing.
This is just the beginning.