The Ortega Growth Project

The Ortega Growth Project is born from the necessity of evolution. Evolution for me as founder and evolution for the brand as for the people.

The purpose of this evolution is to elevate myself and Ortega to a whole new level. I aim to give Ortega a new life by intentionally developing myself founder. We are building better customer experience, better brand presence in all social media channels that we use, more focused work to develop our target audience and, as always, better garments.

Our motto is being better and we’ve been stuck. I’ve been stuck. It’s easy to get comfortable with things when they are working your way, but without evolution and growth you will get stuck.

This is not a rebrand, it is a project, dedicated to being better. A better man and a better brand.

During the next 30 days we are going to be working daily to enforce this project. New routines, new strategies, new data, same vision.

The plan will allow us to record and report all the changes and work we are doing daily to see how this affects the brand.

Like in anything, a month is not enough to see huge results. But I believe it can be the start of a new life, for myself and for the brand.