The Pop Up and the start of NOS Cycling Club

What a Week—Our First Pop-Up and the Birth of NOS Cycling Club

This past week was nothing short of incredible. Not only did we host our first-ever Ortega pop-up, but we also soft-launched the NOS Cycling Club—a project that’s been on my mind for a long time.

Leading up to the event, I poured everything I had into making sure the pop-up was a success. I couldn't have imagined it turning out as perfectly as it did. If I had tried to picture the “ideal” version of the event, I still would’ve sold it short. The energy was unreal. Friends, longtime supporters, and even total strangers showed up to show love—not just for the brand, but for what we’re building. The love I felt that day was overwhelming in the best way possible.

The night before the event, it was just me, my beautiful girlfriend Analiese, and my best friend Mitch—up late tagging products, prepping inventory, bagging every piece with care. In that moment, I remember thinking: we’re really doing this. With this team, this support, and the guidance from above… Ortega is gaining real momentum.

Honestly, I haven’t even fully processed everything yet. The experience was so fun, so special. And on top of it all, we used the pop-up as a soft launch for something close to my heart: NOS Cycling Club.

NOS (No Off Season) is more than just a club—it’s an extension of Ortega’s ethos. We’re building a community of like-minded athletes who want to push themselves, support each other, and create the sickest racing gear possible. Ortega has always stood for the idea of becoming better—not just in style, but in life. NOS carries that forward into performance. We’re not here to chill—we’re here to train, compete, and evolve.

I also have to thank my friend Fabiola for giving me that extra push to finally bring this idea to life.

There’s so much more I want to share with you about NOS—but one thing at a time. Right now, I’m focused on locking in our first samples, planning the next event, and doing everything I can to keep this momentum going.

I feel so blessed, grateful and lucky to not only be building my dream brand, but to be doing it alongside the people I love most.

Stay growing.
—Santi