Why quality matters to us

I have always been a firm believer of “how you do anything, is how you do everything”.

I preach everyday about working on being better than yesterday, it’s my motto and my brand’s motto. I would be a hypocrite if I told you that every day I wake up and push myself to be a better athlete, better partner, better friend… but then you when you buy a hoodie from us, after two washes it is garbage.

Our quality is a staple of who I am as a person and who we are as a brand. I still wear garments that I release over a year ago after more than 100 washes that still look in perfect condition.

Our garments are built to last. We want to be the hoodie that your kids grab from your closet in 20 years and then go out and tell their friends “look at this cool hoodie I stole from my dad’s closet”.

Growing up, at around 18 years old, I started doing this with my dad’s clothes. Now, every time I go home I try to steal as many clothes as I can from my dad’s closet. There is a lot of pride in knowing that anyone that buys our clothes will be able to keep them forever as long as they take care of them.

The quality of a garment refers to the characteristics and attributes that determine its value, durability, comfort, and overall performance.

Our garments are built great, with great fabrics, to last a great time.