New Year, same Vision

The New Year is here, two weeks deep. So, how’s it going? Are you putting in the work to make your resolutions more than just a January hype?

This year, I’m focused on one thing: building. Building the habits, work ethic, knowledge, and skills I need to elevate Ortega to the next level. I’m not here to play it safe. I’m here to take Ortega from just another streetwear brand to part of the 1%. But that starts with me. To get Ortega to the top 1%, I need to become part of the top 1% myself.

In 2024, I got too comfortable. I thought I had it all figured out. Spoiler: I didn’t. And honestly, I never will. That’s the thing — comfort is a trap. It keeps you stuck. This year, I’m not letting myself get stuck.

The vision for 2025 is simple: be better than yesterday.

It’s easy to say that, but talk is cheap. Over the last 30 days, I’ve been putting that mantra into action. Every single day, I’ve worked to improve the marketing, operations, and overall strategy behind Ortega. And you know what? It’s been a wake-up call. I saw how much I was avoiding and realized that no one else is going to do this for me. If I want Ortega to be great, I have to put in the work to take it there.

This year, we’re laying the foundation to make Ortega a brand that’s built to last — a brand that will stand among the top 1% within the next 10 years. Sound crazy? Maybe to you. But not to me. I’ve known where Ortega is headed since Day 1.

So, what about you? Are you ready to put in the work to build your dreams this year? It’s time to stop wishing and start building.

New Year. Same vision. Let’s go.